Type: Dog Food

ESSENTIAL SUPERIOR LIVING is our unique grain-free meal prepared with fresh chicken and duck. This meal is suited for adult dogs of all breeds and is formulated to support normal activity levels. Our ingredients are of the highest quality; a quality you’ll learn to expect from ESSENTIALS. The meal is completely grain free and follows our BOF principle.

Key features
  1. The ingredients at a glance: 80% duck, chicken, salmon, trout and egg.
  2. Perfect for all adult dogs, when you want all the enthusiasm, without having to compromise.
  3. We love the meal ourselves because it was an instant classic that has been one of our most popular meals right from the start.
  4. The croquette in this bag is for dogs that weigh up to 10kg. If you need a larger croquette, simply choose a 10kg bag.
  5. BOF: Yes! SUPERIOR LIVING is grain-free and naturally keeps your dog’s blood sugar stable.
  6. Choose it because it’s the original ESSENTIALS meal, which has been a worldwide hit for many years.
Product Information

The Recipe

Fresh chicken and duck, dried chicken and duck, sweet potato, peas, fresh salmon and trout, linseed, fresh whole egg, chicken fat, potato, liver stock, lucerne sprout, vitamins, minerals, MOS (mannan oligosaccarides), FOS(fructooligosaccharides), glucosamine, chondroitin, MSM (metylsulfonylmetan) cranberry, acai, blueberry, mulberry, apple, tomato, orange, pear, carrot, spinach, cauliflower, seaweed, marigold, ginseng, green tea, ginger.

Product Guides





FREE delivery in Charlbury on all orders (OX7 3 postcode area).

FREE delivery within an 8 mile radius of Charlbury on orders of £40 or more.

Parcels are usually sent via Royal Mail Tracked but larger orders will be via Courier.

At this time, we do not deliver outside of the UK.

We accept most credit and debit cards (not American Express) and our website, managed by Shopify, uses bank-level encryption to keep your information secure. For your security, we cannot access your payment information which is handled by Shopify Payments.

More Information

The BOF Principle (Behavioural Optimizing Food)

Behavioural Optimizing Food (BOF) is the principle of restoring the dog's natural diet. In practice, it keeps the dog's blood sugar stable, the high content of fresh meat stimulates the instincts, the low cooking temperature preserves nutritional value, berries, seeds and herbs are similar to the contents of the prey's stomach, and the size of the pieces ensures that the meal is always chewed and not swallowed whole.

First Bag of ESSENTIALS?

Welcome! With the first bag, a lifestyle change begins regarding diet. You can start to gradually introduce ESSENTIAL over 4-7 days or completely from day one. The most important thing is to adjust the daily feed amount to suit your dog. The common mistake is not reducing the total feed amount enough.

The first week you can expect that the dog has a little extra air in the intestines. This is because dogs, like humans, react to dietary changes. Defecation is in the same amounts, but may be a bit softer. Overfeeding will result in softer stools.

TIP!! Start by feeding your dog 10% less than usual and simply adjust the amount if needed.

Use the first 2-3 weeks to find the right feed amount. When the stools are firm and your dog has a satisfactory level of satiety, you've found the right feed amount.

After that you will enjoy all the benefits of choosing ESSENTIAL FOODS in both the short and long term. You are always welcome to contact us for advice and guidance.

Preparation Temperature

90 degrees (°C).

Best Before

Date, time and unique production number can be found at the top of the bag.

Storage Recommendations

We recommend using the ESSENTIAL the FOOD BOX. The food should be stored in a cool, dry place (5-18 °C); away from direct sunlight and in an air tight container. This will ensure the last meal tastes as good as the first.

A few words and advice for particularly picky dogs

Most dogs can not withstand the taste of ESSENTIALS. However, it can happen that they do not eat up. This is not because they are picky eaters, but because ESSENTIALS gives a different feeling of satiety. The dog is naturally saturated. If your dog is very picky, try pouring some warm water over the feed or stirring one to two tablespoons ESSENTIAL OMEGA 3 OIL in the feed.

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